LinkRay – Transmit digital content to smartphones

LinkRay – Transmit digital content to smartphones

March 2, 2018

Introducing LinkRay

Panasonic has developed the most advanced content delivery service to date, using visible light communication. LinkRay uses LED light to transmit digital content to mobile devices, turning digital signage displays, signboards and light sources in to 1-2-1 marketing tools for smartphones.

Users can receive data sent from LinkRay transmitters by using their smartphone’s camera and a dedicated mobile app. Information can be downloaded and displayed in the user’s native language, augmenting visitor experiences in spaces such as museums and galleries, as well as in retail environments.

Enabling mobile content delivery at the speed of light

LinkRay provides an unprecedented user experience in mobile technologies:

  • Fast and intuitive. Just aim smartphone at signage.
  • Effective even in crowds. OK if light reaches the smartphone.
  • Effective at a distance. Works at long distances, OK if light reaches the smartphone.
  • Supports multiple IDs in close proximity. Can differentiate IDs in close proximity.


Ideal for:

Retail / Foodservices /Advertising

Follow-up your call to action on customer devices, provide buying incentives that convert to sales, enable online ordering, and expand customer relationship management and insight.

Airports / Transit / City Services

Provide scheduling, access assistance, city information, and translation services to individuals, track their movements, and enable “smart city” capabilities.

Museums / Exhibitions / Showrooms

Provide creative content beyond the physical limits of exhibits, track and understand the visitor experience, and stay engaged. Send multilingual info and display it on a smartphone.

Market effectively through LinkRay analytics

With LinkRay analytics you can see who interacted with which products, as well as any purchase or promotional outcome. When combined with Panasonic’s fisheye camera you can even pin-point exact footage of customer/product interactions for a more personal and in-depth analysis.

Learn more about LinkRay.

Contact us for more information about LinkRay – phone +45 5577 4030 or email


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