{"id":3490,"date":"2018-03-02T07:00:00","date_gmt":"2018-03-02T07:00:00","guid":{"rendered":"https:\/\/www.av-huset.dk\/linkray-transmit-digital-content-to-smartphones\/"},"modified":"2026-02-03T11:37:54","modified_gmt":"2026-02-03T11:37:54","slug":"linkray-transmit-digital-content-to-smartphones","status":"publish","type":"post","link":"https:\/\/www.av-huset.dk\/en\/news\/linkray-transmit-digital-content-to-smartphones\/","title":{"rendered":"LinkRay &#8211; Transmit digital content to smartphones"},"content":{"rendered":"<h2>Introducing LinkRay<\/h2>\n<p>Panasonic has developed the most advanced content delivery service to date, using visible light communication. LinkRay uses LED light to transmit digital content to mobile devices, turning digital signage displays, signboards and light sources in to 1-2-1 marketing tools for smartphones.<\/p>\n<p>Users can receive data sent from LinkRay transmitters by using their smartphone\u2019s camera and a dedicated mobile app. Information can be downloaded and displayed in the user\u2019s native language, augmenting visitor experiences in spaces such as museums and galleries, as well as in retail environments.<\/p>\n<h2>Enabling mobile content delivery at the speed of light<\/h2>\n<p>LinkRay provides an unprecedented user experience in mobile technologies:<\/p>\n<ul>\n<li>Fast and intuitive. Just aim smartphone at signage.<\/li>\n<li>Effective even in crowds. OK if light reaches the smartphone.<\/li>\n<li>Effective at a distance. Works at long distances, OK if light reaches the smartphone.<\/li>\n<li>Supports multiple IDs in close proximity. Can differentiate IDs in close proximity.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3488\" title=\"\" src=\"https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/linkray_step_new.jpg\" alt=\"\" width=\"1024\" height=\"341\" srcset=\"https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/linkray_step_new.jpg 1024w, https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/linkray_step_new-300x100.jpg 300w, https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/linkray_step_new-768x256.jpg 768w, https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/linkray_step_new-325x108.jpg 325w, https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/linkray_step_new-800x266.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\nIdeal for:<\/p>\n<h4>Retail \/ Foodservices \/Advertising<\/h4>\n<p>Follow-up your call to action on customer devices, provide buying incentives that convert to sales, enable online ordering, and expand customer relationship management and insight.<\/p>\n<h4>Airports \/ Transit \/ City Services<\/h4>\n<p>Provide scheduling, access assistance, city information, and translation services to individuals, track their movements, and enable &#8220;smart city&#8221; capabilities.<\/p>\n<h4>Museums \/ Exhibitions \/ Showrooms<\/h4>\n<p>Provide creative content beyond the physical limits of exhibits, track and understand the visitor experience, and stay engaged. Send multilingual info and display it on a smartphone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-2195\" title=\"LinkRay transmits digital content to smartphones\" src=\"https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/LinkRay.jpg\" alt=\"\" width=\"1024\" height=\"400\" srcset=\"https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/LinkRay.jpg 1024w, https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/LinkRay-300x117.jpg 300w, https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/LinkRay-768x300.jpg 768w, https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/LinkRay-325x127.jpg 325w, https:\/\/www.av-huset.dk\/wp-content\/uploads\/2018\/03\/LinkRay-800x313.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Market effectively through LinkRay analytics<\/h2>\n<p>With LinkRay analytics you can see who interacted with which products, as well as any purchase or promotional outcome. When combined with Panasonic\u2019s fisheye camera you can even pin-point exact footage of customer\/product interactions for a more personal and in-depth analysis.<\/p>\n<p><a href=\"https:\/\/blogs.panasonic.com.au\/business\/panasonic-linkray-enables-mobile-content-delivery-speed-light\/\" target=\"_blank\" rel=\"noopener\">Learn more about LinkRay.<\/a><\/p>\n<p>Contact us for more information about LinkRay \u2013 phone +45 5577 4030 or email <a href=\"mailto:info@av-huset.dk\">info@av-huset.dk<\/a><\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Introducing LinkRay Panasonic has developed the most advanced content delivery service to date, using visible light communication. LinkRay uses LED light to transmit digital content to mobile devices, turning digital signage displays, signboards and light sources in to 1-2-1 marketing tools for smartphones. Users can receive data sent from LinkRay transmitters by using their smartphone\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[251],"tags":[],"class_list":["post-3490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkRay &#8211; Transmit digital content to smartphones News - AV-Huset<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.av-huset.dk\/en\/news\/linkray-transmit-digital-content-to-smartphones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkRay &#8211; Transmit digital content to smartphones\" \/>\n<meta property=\"og:description\" content=\"Introducing LinkRay Panasonic has developed the most advanced content delivery service to date, using visible light communication. 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