Harboe Breweries, Skaelskoer, Denmark.

Harboe is an international beverage producer with production facilities in 3 countries and business activities in more than 90 countries worldwide, offering a wide range of non-alcoholic and alcoholic beverages.

Harboe has built a new, modern visitors centre in Denmark to further strengthen the brewery’s international profile by consolidating its various business activities in one location, to create a stronger, unified brand platform.


The new construction represents 800 m², while 550 m² of existing buildings were converted.

AV solution in new visitors centre

AV-Huset was commissioned by Harboe and PLH Architects to install state of the art AV for the new visitors centre.

The installation includes the following audio visual solutions:

World map shows Harboe markets:

84” 4K touch screen and OneLan 4K digital signage player.

Elegant touch screen display in reception area:

Arthur Holm 21,5” displays, Full HD.

Sound system in bar and walking areas:

Pan Beam active line array speakers, Sonance inceiling speakers, Sonance amplifiers, and Crestron Application.

Complete sound solution with control system in auditorium:

Pan Beam active line array speakers, Sonance speakers and subwoofer.
DPA headset microphones and wireless handheld microphone.
Crestron control system.
Panasonic HD PTZ camera with 30x zoom and HDR.

High-end LED video wall in auditorium:

High-end indoor LED system consisting of 25 modular LED screens (1,5mm – SMD). Full HD.
tvONE video wall processor CORIO Master controls the content.

LED video wall behind bar:

High-end LED video wall consisting of 14 Panasonic 55” Full HD Pro video wall displays. 4x4K.
tvONE 4K video wall processor CORIO Master controls the content.

AV equipment in conference rooms:

84” and 65” 4K touch screens and Panasonic 55” display (16/7 operation).
For video conference: camera with Carl Zeiss 10x zoom lens.

Two Dreamocs show 3D holograms:

Presentation of selected Harboe brands: The product is shown in combination with small 3D holograms in a Dreamoc, which gives an amazing visual effect using special glass and 3D graphics.

For more information about the AV solutions at Harboe Visitors Centre, please contact us - tel. +45 5577 4030 or email info@av-huset.dk.